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Last Monday, David & I went to dinner at Constantine’s, the new Mediterranean restaurant in Cohasset, and it was superb! 

Ralph Constantine, owner of the Jamie’s chain of restaurants on the South Shore has long wanted to do a more upscale dining experience that focused on his Greek and Italian roots and he has succeeded greatly!

They are open 7 days for lunch and dinner – I recommend the moussaka and David loved the lamb shank and the roasted beet salad!  Save room for dessert – the Italian or Greek dessert trios were “to die for!” 

The Jamie’s websites that we have designed over the years use our older style updater programing; this new restaurant was designed using WordPress technology so Ralph and his staff can update almost everything on the website, not just his daily specials so he’ll no longer have to wait for us to update his seasonal menu changes.  Once Ralph sees the ease of updating with this method, he’ll want the Jamie’s website updated to it for sure!

As I designed the site, you will see that I made sure to answer the “3 questions” that we talked about last week:

1. Am I on the right site?  Photos show the style of the restaurant and the food, the text give the visitor more information and should include keyword phrases.

2. Can I trust you?  Our testimonial is on the front page.  They have been open less than a week so are just starting to gather than and will be posting them over the months and years to come. I’ll be talking to Ralph about video testimonials when we meet next!  What better “trust builder” could there be?

3. How do I contact you?  EVERY page has the address and phone number as well as the hours of operation so they’ll be easy to connect!  I can’t tell you how many restaurants make a mistake and don’t make it easy for customers to call and especially to come in!

Take a look at your website and BE SURE that these 3 questions are answered on your site! 

David and I are recovering from another successful over-nighter with Marshfield’s Grad Nite Live. We simply show up at 11pm and run the casino’s bank until 5am and then head home to bed.  The dedicated Grad Nite Live crew run by Bill Bowers, Beth Griffin and Suzanne Dailey had been up for almost 3 days straight along with their core of volunteers who make Marshfield Grads’ night a safe and really fun evening to remember.  They are heroes to every parent who leaves their graduate off at the High School door at midnight!
 
This event takes months of planning and has been the example many other communities have used to start their own Graduation night festivities. Each year has a different theme – give me a few days and then check out the website – I’ll be posting photos sometime mid week when I get my energy back!
 
Today’s Monday’s Marketing Minute starts my 13 week “Marketing Summer School” where we’ll cover lots of ground to get your marketing up to peak performance by Labor Day.  You can print out your free Summer School Marketing Calendar and homework from our Summer School page.
 
This week’s class is on the basics of good web information – even if you love your website, these are core basics that every website needs to be successful with visitors and search engines.

Starting June 7th, we’ll be holding Summer School every Monday morning for 13 weeks.  Over that time, you’ll have the opportunity to learn new and also established and effective marketing ideas that you can build on to enhance your marketing plan.

Click over to the Summer School page to download our free ACTSmart Web Marketing Summer School calendar. See you next Monday!

As an entrepreneur, you have to keep working toward your goal of a successful business.

When it comes right down to it, no matter how good or bad the economy is, in the end, we make our own business. You can’t count on economic stimulus, you just have to work harder and create your own business – keep building relationships with your customers and potential customers. Find “business partners” to refer to and to promote you. Use social networking. This isn’t the first economic downturn and it won’t be the last. Keep your goals in sight – we’ll help you achieve them!

At Monday’s Marketing Minute, we are working hard to help our clients be successful and, in doing so, be sucessful ourselves. As we find new ways to help our clients, we will share them here. Since the first Monday’s Marketing Minute newsletter, we have seen our web business grow. I feel it’s because our clients know that we are not being complacent and taking them for granted; we are looking for new and better ways to help them.

Below are a few comments we have received.

The first email that I read on Monday morning is Monday’s Marketing Minute. It starts me thinking about marketing for the whole week!

~Liz F.

Pam, My website looks great. Thank you for your help. You went beyond being just a great website designer, you are an imaginative and inspiring business “coach”.

Thanks, Again, for going beyond the expected.

Best , Steve Pineault,

~Steve Pineault, Solar Fan Man
Solar Attic Fans

Hi Pam:
Your “Monday Marketing Minute” is fantastic! Not only does ACTSmart provide Miller’s Country Store with an outstanding Website but now we get “fresh ideas” weekly from You to continue to build our business!

Thank You, so very much for all the services you provide and please keep these great tips coming!!!

Best regards,

Bob Stone
Miller’s Country Store

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