WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes available.

 WordPress is an open source publishing application powered by PHP and MySQL which can also be used for blogging and for basic content management. It has many features including a user-friendly workflow, a rich plugin architecture, and an advanced templating system.

ACTSmart, Inc  started using WordPress last year when it became apparent that we  had found a solution to our clients needs; for the ability for us to provide a way for them to update their websites, attract search engines and offer many features that we had to previously purchase and are now available through WordPress at no additional charge.

Top 10 Reasons To Convert Your Website To WordPress Technology

1. No more (or, very few) updating fees!  Almost all content is easily updated using the same type of interface that you use in Microsoft Word.  You’ll be able to add, delete or change text whenever you want.  You can add photos, too!  Think of a WordPress website as a photo in a frame; you can change the “photo” and we can change the frame.  There may be times you’ll need our help and we’ll gladly give it.  Until then, update your site as often as possible!

2. The search engines LOVE WordPress!  Regularly publishing quality articles and content to your website gives Google more content to crawl, and provides value to your web site visitors as well. For example, if you are a Dentist, you can publish short articles that answer common questions prospective patients might have. Article topics might be “The Top 5 Ways To a Brighter Smile” or “What To Expect On Your First Visit To The Dentist.” It’s a great way to provide value for your visitors, and help your website rank better in the search results. And if your content is good, other people will link to your site, helping you even more.

3. Add Your “YouTube” Videos.  Visitors are more apt to “watch” your message than to read it.  Stream your video from YouTube (It doesn’t steal your bandwidth that way) and keep visitors on your site longer.

4. Photo Galleries—Once we’ve installed the Photo Gallery Plugin, you can upload photos to your heart’s content!  Illustrate new procedures, show off new merchandise, Before & After’s… all exceptional reasons to add more photos. (You may want to upgrade your hosting package to our full server for unlimited storage space and bandwidth!)

5. Social Media Integration—Link your Twitter, Facebook, LinkedIn and other social media to generate incoming traffic.

6. Blog About Your Business—It’s an easy way to have a conversation with your customers.

7. Built in Internal Search Engine—no extra charge for a “dedicated search feature” for your website.

8. Fully Functioning Monthly Calendar – Automatically post Today’s Events” and Upcoming Events” on your  website—easily updated!

9. There are new plugins being developed every day—providing new functions and features we used to pay extra for.

10. FREE WordPress class held in our office PLUS you’ll get our exclusive WordPress Updating Guide at no charge!

Summer School

Summer School starts June 7th and runs 13 weeks through August 30th!

Each week we will tackle a different marketing project that will help you get ready for a busy Fall season.

Pay attention and you'll get Extra Credit!

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